· What information we collect
· How we use that information
· How we may share that information
· How we protect your information
· Your choices regarding your personal information
Information We Collect
Our primary goal in collecting personal information is to provide you with a smooth, efficient, and customized experience. This allows us to provide services and features that most likely meet your needs, and to customize our service to make your experience easier.
Information You Give Us
We receive and may store any information you enter on our website. For example, we collect information from you when you place an order, create an account, call us with a question, write a review, or use any of our services.
The information we collect from you includes things like:
• Your name
• Your mailing address
• Your e-mail address
• Your phone number
• Your credit card number and other payment information
• Demographic and lifestyle information, such as personal interests and product preferences
It may also include information you give us about other people, such as the name and address of a gift recipient.
Information from Other Sources
We may also receive information about you from other sources, including third parties that help us update, expand and analyze our records and identify new customers.
We automatically track certain information based upon your behavior on our site. We use this information to do internal research on our users' demographics, interests, and behavior to better understand and serve you and our community. This information may include the URL that you just came from (whether this URL is on our site or not), which URL you next go to (whether this URL is on our site or not), what browser you are using, and your IP address.
In combination with other information we collect, a cookie may facilitate the tailoring of advertisements and offers to you, sometimes in connection with interest-based advertising.
To help us understand and enhance our interactions with visitors to our website, we may permit web analytics providers to collect information on our website using automated tools like cookies or web beacons. Web beacons assist in delivering cookies and help us determine whether a web page on the website has been viewed and, if so, how many times. For example, any electronic image on the website, such as an ad banner, can function as a web beacon. We also may share personal information with those providers.
Our website offers publicly accessible social media, blogs or American Elite Auto Parts Forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them.
Under some circumstances we may require some additional financial information, such as, but not limited to: if you are registering using an email account at a free email service, or registering to sell on our site. We use your financial information, including credit card information to verify your name, address, and other information, as well as to bill you for your use of our services.
If you establish a credit account with us to pay the fees we charge, we collect some additional information, including a billing address, a credit card number and a credit card expiration date and tracking information from checks or money orders.
Our Use of Your Information
How We Use the Information We Collect We use the information we collect for things like:
• Fulfilling orders and requests for products, services or information
• Processing returns and exchanges
• Tracking and confirming online orders
• Delivering products
• Marketing and advertising products and services
• Conducting research and analysis
• Establishing and managing your accounts with us
• Communicating things like special events, promotions and surveys
• Identifying you on our website and tailoring advertisements and offers to you based on your interactions with us online
• Facilitating interactions with American Elite Auto Parts and others, such as enabling you to email a link to a friend
• Operating, evaluating and improving our business
We use information in the file we maintain about you, and other information we obtain from your current and past activities on the website, to resolve disputes, troubleshoot problems and enforce our Conditions of Use Agreement. At times, we may look across multiple users to identify problems or resolve disputes, and in particular we may examine your information to identify users using multiple User IDs or aliases.
You agree that we may use personally identifiable information about you to improve our marketing and promotional efforts, to analyze site usage, improve our content and product offerings, and customize our site's content, layout, and services. These uses improve our site and better tailor it to meet your needs.
Third-Party Service Providers
We employ other companies and individuals to perform functions on our behalf, such as fulfilling orders, delivering packages, sending postal mail and e-mail, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), processing credit card payments, and providing customer service. They have access to personal information needed to perform their functions.
We will retain your information for as long as your account is active or as needed to provide you services, comply with our legal obligations, resolve disputes, and enforce our agreements.
Our Disclosure of Your Information
How We Share the Information We Collect
American Elite Auto Parts does not sell, rent or trade your personal information to third parties.
We may share your information with third parties such as vendors and drop shippers to perform services on our behalf such as:
• Fulfilling orders
• Delivering packages
• Sending American Elite Auto Parts marketing communications
• Conducting research and analysis
• Processing credit card payments
• Providing chat functions
Sometimes we may be required to share personal information in response to a regulation, court order or subpoena. We may also share information when we believe it's necessary to comply with the law. We also may share information to respond to a government request or when we believe disclosure is necessary or appropriate to protect the rights, property or safety of American Elite Auto Parts, our customers, or others; to prevent harm or loss; or in connection with an investigation of suspected or actual unlawful activity.
We may also share personal information in the event of a company sale, merger, acquisition, dissolution or similar event.
How We Protect the Information We Collect
We use reasonable security measures to protect the confidentiality of personal information under our control and appropriately limit access to it. American Elite Auto Parts cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk.
We use a variety of information security measures to protect your online transactions with us. The American Elite Auto Parts website uses encryption technology, such as Secure Sockets Layer (SSL), to protect your personal information during data transport. SSL protects information you submit via our website such as ordering information including your name, address and credit card number.
Your Choices Regarding the Information We Collect
You may choose to:
• Stop receiving marketing or promotional e-mails, direct mail, phone and mobile marketing communications
• Update and correct your personal information
• Cancel your account or request that we no longer use your information to provide you services
• Request removal of your personal information from our blog or American Elite Auto Partsy Forum
To do any of these, let us know by one of these methods:
• Follow the directions in a marketing e-mail or direct mail or mobile communication that you receive from us.
• Send a letter with your request and current contact information to:American Elite Auto Parts
At 5470 Kietzke Lane, #300, Reno NV 89511, USA
American Elite Auto Parts cooperates with law enforcement inquiries, as well as other third parties to enforce laws, such as: intellectual property rights, fraud and other rights. We can (and you authorize us to) disclose any information about you to law enforcement or other government officials as we, in our sole discretion, believe necessary or appropriate, in connection with an investigation of fraud, intellectual property infringements, or other activity that is illegal or may expose us or you to legal liability. Further, we can (and you authorize us to) disclose your User ID, name, street address, city, state, zip code, country, phone number, email, and company name to American Elite Auto Parts participants as we in our sole discretion believe necessary or appropriate in connection with an investigation of fraud, intellectual property infringement, piracy, or other unlawful activity.
Use of Email Tools
You may not use the Email This to a Friend service or other email forwarding services that we offer to send spam or otherwise send content that would violate our Conditions of Use Agreement. We do not permanently store the email messages or the email addresses.
If you send an email using the Email this to a Friend service to an email address that is not registered in our community, we do not use that email address for any purpose other than to send your email. We do not rent or sell these email addresses. We generally discard the email addresses sometime after they have been used to send your email.
Control of Your Password
Reviewing and Changing Your Personally Identifiable Information
Following registration, you can review and change the information you submitted during registration including:
• Your User ID and email address. If you change your User ID we keep track of your old User ID(s) and your new User ID.
• Your registration information such as: name, company, address, city, state, zip code, country, primary phone number, secondary phone number, fax number and gender.
• Your password, if one is required.
• Your credit card number and expiration date, and other financial information.
You must promptly update your information if it changes.
Once posted, you cannot change or remove any public postings made in social media or other message areas or the feedback areas. Upon your request, we will deactivate your account, contact information, and financial information from our active databases. To make this request, fill out the support form on our customer service page. Such information will be deactivated as soon as reasonably possible in accordance with our deactivation policy and applicable law.
We will retain in our files information you have requested to remove in some circumstances, such as to resolve disputes, troubleshoot problems and enforce our Conditions of Use Agreement. Further, such prior information is never completely removed from our databases due to technical and legal constraints, including stored "back up" systems. Therefore, you should not expect that all of your personally identifiable information will be completely removed from our databases in response to your requests.
We use third-party advertising companies to display ads when you visit our website or other sites on the Internet. These companies may collect information about your visits to this and other websites. We may also share personal information with these companies. In either case, the purpose is to provide ads about products and services that may be of interest to you.
Protecting Children's Privacy
We are committed to protecting children's privacy on the Internet and we do not knowingly collect personal information from children under the age of 13.
Links to Other Websites
American Elite Auto Parts complies with the U.S.-E.U. Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use and retention of personal data from the European Union. Information regarding the E.U. Safe Harbor Framework can be found at: http://export.gov/safeharbor.
As part of our participation in the Safe Harbor Framework, American Elite Auto Parts uses TRUSTe to resolve disputes relating to our compliance with the Framework. If you have any complaints regarding our compliance with the Safe Harbor you should first contact CommunityAuto part as provided below. If contacting us does not resolve your complaint, you may raise your complaint with TRUSTe by clicking here. TRUSTe will then serve as a liaison with us to resolve your concerns.
American Elite Auto Parts uses industry standard practices to safeguard the confidentiality of your personal identifiable information, including "firewalls" and Secure Socket Layers. American Elite Auto Parts and treats data as an asset that must be protected against loss and unauthorized access. We employ many different security techniques to protect such data from unauthorized access by users inside and outside the company. However, "perfect security" does not exist on the Internet.
We carry the following: All car parts, performance parts, and accessories for all foreign, domestic, and import vehicles.